Recently, you heard from me about our 2009 accomplishments and plans for the year ahead. 
This is a critically important moment!

No, I'm not joking. Yes, there's a long, hard road still ahead.
That’s why I’m challenging you today—by offering to double your gift—to be
as generous as possible.

In a tough economy, deciding where to give is more difficult than ever.
Here's a year-end, tax-deductible opportunity to
support an effective organization with a proven track record.
Please help us to continue saving lives.

Your participation at this point in history is very important, and I'd like to send you some
free gifts to show our appreciation.
Please send in your gift today!

Thank you!
We owe the deepest debt of gratitude
Thank you very much,
Thank you so much for all that you do.