BTW, I hope it didn't sound like I was being sarcastic re: your writing style! Because I wasn't! I like how you write!

Plus there's a fair amount of what's essentially mentoring of fans drawn in through the movie by long-term fans viz. the highways and byways of canon, etc.

What's really been interesting me is the ONTD people leaping onto it, because I always have seen ONTD as so... non-nerdy, which is mostly why I don't go there. I still have this middle school lunchroom mentality in some ways: "But, celebrities and tabloids? The popular kids care about that! Nerds like me are the Trek fans!" I mean, I read popslash, so it's not like things are that stark IRL (but then, I always felt like popslash really was nerding up the pop world to a certain degree).